You haven’t experienced a massive sale event until you find yourself sitting in front of your computer, mouse finger at the ready, waiting for sales to go live every 11 November. Welcome to the shopping phenomenon that is 11.11, also known as Singles Day.
What is Singles Day?
The single ones in 11.11 are referred to as ‘bare sticks’ – four lonely sticks. According to urban legend, the unofficial holiday was kickstarted over 20 years ago by a group of students in Nanjing University, who were single, and who decided that they would celebrate their single statuses every 11.11 for fun. An anti-Valentine’s Day, if you will.
Is Singles Day a sad thing to be celebrating?
No. Don’t be prejudiced.
Okay, but what are the 11.11 sales?
Jack Ma, founder of Chinese online retail giant Alibaba, was inspired by the Black Friday and Cyber Monday sprees in the US, and answered with Asia’s own massive flash sale day, which he chose to have on 11.11. Of course, you don’t have to be single to shop. Shopping websites across Alibaba Group (alibaba.com, Lazada, Taobao, Tmall and AliExpress, to name a few) have been joined by other shopping websites and brick-and-mortar establishments all the world in this huge sales event.
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What sales should I look out for?
Excellent question. Alibaba are the foremost leader in this particular segment; if you’re in Southeast Asia also look out for big deals on fashion e-tailer Zalora and jack-of-all-trades Lazada. Malaysia Airlines has dropped hints about big discounts and points. Even IKEA and beauty retailer Look Fantastic is hopping on the 11.11 bandwagon.
But the best deal is a villa deal. We’ve got the deets on exclusive flash discounts on over 15 Koh Samui villas coming to you. The promotion runs from 10 to 12 November 2018 and is valid for stays during the Christmas and New Year period (15 December 2018 to 10 January 2019), and Chinese New Year period (29 January to 12 February 2019). Here are a few to get you started; see all promotions here.
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How huge is huge?
The 11.11 sales are even bigger than Black Friday and Cyber Monday combined (and you thought those were crazy!). Singles Day sales in 2017 apparently sold more than twice as much merchandise in the 24-hour period than its American counterpart’s 5-day campaign.
Why are people so crazy about Singles Day?
If you have to ask why people love massive sales, we can’t even with you right now.
Read also: Great linen pieces to shop now
Fine. I’m in. How do I prepare?
This is serious stuff man. Take the morning off (hell, take the day off if you need to). Charge all devices. Lay out your credit cards. Upgrade your internet. Be logged in on all your sites. Update all your wishlists. Mainline coffee if you need to. THIS. IS. SINGLES DAY.