Scandi cool meets Tokyo chic — Mini Rodini is bringing its playful, planet-friendly kidswear to Roppongi Hills with an immersive new shop-in-shop.
Swedish children’s fashion brand Mini Rodini makes its mark in Japan with a brand-new shop-in-shop at Roppongi Hills, which just opened this April 18. Known for its playful yet planet-friendly designs, Mini Rodini has built a cult following with its high-quality materials, bold prints, and whimsical storytelling. With vibrant, gender-neutral pieces crafted from organic cotton and recycled fabrics, sustainability has never looked so fun.
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The Roppongi Hills outpost will be a treasure trove of Mini Rodini’s signature collections, offering everything from babywear to pieces for kids up to age 11. More than just a shopping spot, it promises an immersive experience, complete with themed events to engage little trendsetters and their families.
“We believe in creating a holistic experience for our customers,” says Marina Davarinou, CEO of Mini Rodini. “By combining sustainable children’s clothing with an inspiring retail environment and interactive elements, we want to create a space where families can discover and experience Mini Rodini in a new way.”
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With a devoted global following, Mini Rodini has become the go-to label for parents who want their little ones dressed in stylish yet conscious fashion. Its arrival in Tokyo brings a fresh dose of Scandi cool to one of the city’s most exciting shopping districts — perfect for those looking to add a little more playfulness (and purpose) to their child’s wardrobe.